If you don't want to want to play “Let’s Make a Deal” with prospective patients who are shopping for discounts, you've got to have a great brand and image. 

Your image should reflect your values which means if you believe you are better than your competitors and will give the patient better results and service, you should charge more. However, being a better-trained surgeon than your competitors no longer guarantees you top dollar. If nobody knows you or how great you are, it doesn’t matter how good you are. 

Strategic Marketing is needed to keep you busy in today’s busy world. Watch this short video, and schedule a free strategy call with me to discuss your practice.